Human Reward System / Neuroeconomics

In my view the human Reward System is one of the most relevant (brain) structures that control human behavior. It is composed of brain structures and neural pathways that are responsible for associative learning like classical conditioning and operant reinforcement, incentive salience (motivation, desire, or craving for a reward), and positive emotions. Some of my research results and ideas are published in the following peer-reviewed original publications:

Repple, J., Meinert, S., Grotegerd, D., Kugel, H., Redlich, R., Dohm, K., Zaremba, D., Opel, N., Buerger, C., Forster, K., Nick, T., Arolt, V., Heindel, W., Deppe, M., Dannlowski, U., 2017. A voxel-based diffusion tensor imaging study in unipolar and bipolar depression. Bipolar Disord.

Dannlowski, U., Grabe, H.J., Wittfeld, K., Klaus, J., Konrad, C., Grotegerd, D., Redlich, R., Suslow, T., Opel, N., Ohrmann, P., Bauer, J., Zwanzger, P., Laeger, I., Hohoff, C., Arolt, V., Heindel, W., Deppe, M., Domschke, K., Hegenscheid, K., Volzke, H., Stacey, D., Meyer Zu, S.H., Kugel, H., Baune, B.T., 2015. Multimodal imaging of a tescalcin (TESC)-regulating polymorphism (rs7294919)-specific effects on hippocampal gray matter structure. Mol.Psychiatry 20, 398-404.

Plassmann, H., Kenning, P., Deppe, M., Kugel, H., Schwindt, W., 2008. How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience. J Consumer Behav 7, 360-367.

Deppe, M., Schwindt, W., Pieper, A., Kugel, H., Plassmann, H., Kenning, P., Deppe, K., Ringelstein, E.B., 2007. Anterior cingulate reflects susceptibility to framing during attractiveness evaluation. Neuroreport 18, 1119-1123.

Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., Kenning, P., 2005. Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. J.Neuroimaging 15, 171-182.

Deppe, M., Schwindt, W., Kramer, J., Kugel, H., Plassmann, H., Kenning, P., Ringelstein, E.B., 2005. Evidence for a neural correlate of a framing effect: bias-specific activity in the ventromedial prefrontal cortex during credibility judgments. Brain Res.Bull. 67, 413-421.

Further readings about Neuroeconomics and how emotions influence our (buying) decisions can be found in the following book (written in German): FOCUS-Jahrbuch 2007 – Neuroökonomie Neuromarketing